Guest Experience Enhancements

InterContinental Consumers have two mindsets when selecting destinations for leisure trips. They have their hearts set on a particular destination on their list of places to visit, OR “The world is my oyster” – They are looking for inspiration and ideas which are sometimes driven by offers. And, for a few, their plans focus on a region or type of trip vs. a destination – “I’m thinking of France. Or the Caribbean. Or a place that I haven’t been that has great diving.” which leads us to the conclusion that… InterContinental.com needs distinct “Browse” and “Book” journeys through the site